Last updated: April 2026 — James Wilson, The App Factory
At The App Factory, we strive to provide our readers with honest, unbiased, and transparent reviews of the best betting sites in the UK. As an affiliate website, we want to make it clear that we may earn commissions from the operators we recommend, but this does not influence the integrity of our reviews.
Affiliate links are special URLs that allow us to track referrals from our website to the operator's website. If a reader clicks on one of these links and subsequently signs up or makes a deposit, we may earn a commission from the operator. This is a common business model for many review and comparison websites in the gambling industry.
Our affiliate relationships with various betting operators allow us to earn a commission when our readers use the links on our site to sign up for an account. However, it's important to note that this does not affect the independence or objectivity of our reviews. Our primary goal is to provide our readers with the most accurate and helpful information to make informed decisions about their online betting experiences.
James Wilson, the founder and owner of The App Factory, has years of experience in the gambling industry and a deep understanding of the UK betting market. His reviews are based on rigorous research, personal testing, and a commitment to providing our readers with the most reliable and trustworthy information possible.
While we may earn commissions from the operators we recommend, James Wilson's reviews are always objective and unbiased. He evaluates each betting site based on a comprehensive set of criteria, including the quality of the user experience, the range of markets and betting options, the reliability of the platform, the fairness of the odds, and the overall value proposition for players.
To ensure the accuracy and reliability of our reviews, we follow a comprehensive methodology that includes:
At The App Factory, we believe that transparency is essential for building trust with our readers. We are committed to being upfront about our affiliate relationships and ensuring that our reviews are always honest, objective, and focused on providing the best possible guidance to our readers.
If you have any questions or concerns about our affiliate disclosure or review practices, please don't hesitate to contact us. We are always happy to address any inquiries and ensure that our readers can trust the information we provide.